Twitter is a platform that’s a lot like Instagram. Although most people share texts on Twitter than photos and videos, you can still use the platform for marketing purposes.
Today, many business owners use Twitter and other social media platforms to reach out to target audiences and promote their businesses.
This can be quite stressful without a proper management tool for your account. If you’re promoting your business on Twitter, you have access to TweetDeck.
It is an efficient social media management tool that takes care of your business’s online aspect on Twitter while you create time for other sections. TweetDeck is however only limited to Twitter, and we’re all about Instagram in this article.
Instagram is arguably the second largest social media platform and has over a billion followers. If you’re a business owner and you’re not on Instagram to market your brand, there’s a good chance your competitors are on the platform.
This makes Instagram one of the most popular platforms for digital marketers. However, many marketers looking to also market their brand on Instagram wonder if there is a tool similar to TweetDeck for Instagram.
This is why we’ve written this article. We’re going to cover alternatives to TweetDeck so you can choose the right management tool for your business.
What Is TweetDeck
Before we get started on TweetDeck’s best alternatives, it is crucial to first establish what TweetDeck is.
This is for readers that are not aware of what TweetDeck is. TweetDeck is a management tool that helps Twitter users manage multiple Twitter accounts.
This could be your business account and your account. In the beginning, TweetDeck had its own app, but it was acquired by Twitter which then fused it in with its own user interface.
This app favors digital marketers, entrepreneurs, and social media managers who would like to handle their Twitter accounts efficiently. It also helps to improve their business performance on Twitter feeds.
However, we’ve established that TweetDeck is not the only app that efficiently handles your social media account. Let’s dive right in.
Agorapulse
Amongst the best social media management tools that are very similar to TweetDeck is Agorapulse, and it can be used for Instagram.
Agorapulse is a moderation tool that you can use to manage your Instagram business profile.
On this platform, your company can centralize messages from various platforms, make new posts on Instagram, and monitor posts’ success on Instagram.
The exciting part about this alternative TweetDeck app is that you can also use it on other social media platforms like Facebook, Linkedin, YouTube, and many others.
This way, you can monitor your success on all the social media platforms at the same time. Agorapulse is a friendly user platform, and it is easy to learn its tools and use.
However, Agorapulse isn’t free. There is a free trial you can access at the beginning, but once the free trial expires, you’re required to subscribe. You can either subscribe as a solo operator or as an enterprise.
There are many varying features to be enjoyed when you finally subscribe to Agorapulse. Users get notified of every comment, post, and message that is connected to you or your brand.
This way, you don’t have to ever miss out on anything related to your brand. It is also a great platform to monitor your engagement and attempted engagement with your brand.
You can also reply and tag any you deem appropriate. There is a single dashboard where you can monitor every piece of information, so you don’t have to exit or expand the app.
You can even schedule Instagram posts and queue pictures. There’s a calendar feature to efficiently plan your content marketing and create a social media strategy.
Loomly
Another top social media management tool that’s a lot like TweetDeck is Loomly. Loomly works as a social media calendar and is an excellent choice for teams that would like to collaborate on social media platforms and also share their works.
Loomly provides you with content ideas based on trending, events related to specific dates, social media posts, and many more. It is a versatile management tool that allows you to manage all your social media content in one spot.
This means you can keep a comprehensive library on the platform to organize your videos, notes, templates, photos, and many more.
Loomly is a great social media assistant as it also advises users about the best time to publish posts. This timing is meant to help you maximize your following and grow your business.
Although you can schedule posts, Loomly provides you with a preview you can share with teammates before it is published.
You also gain access to the content management system built on the platform to help you respond and engage with followers on Instagram and other social media platforms.
You also gain access to the analytic tool that allows you to measure your business performance on Instagram. When used appropriately, Loomly can help increase your business recognition and revenue.
Although Loomly offers a 15-day free trial, it isn’t free. This means that you have to either subscribe to their monthly package or yearly package before accessing all their features.
Buffer
This is another alternative to TweetDeck that you can check out. It is a web-based social media management tool that is not restricted to Instagram alone.
It allows you to manage all social media content in one place. Buffer allows you to connect to all your social media account on the platform.
Instead of having to face the rigorous process of logging in to each account separately all the time, Buffer does it for you at one go.
This simplifies the whole process for you and allows you to create one scheduled post that you can upload to all social media platforms with just a click. Buffer also offers you analytical tools that you can use to manage your performance on all social media platforms.
This way, you’re well aware of what’s working and what’s not. This information will also help you realize what is needed to enhance future performance results.
A fantastic feature of this platform is that it allows you to add team members to your account. You can add up to twenty-five members to your team on the social media platform and also limit each member’s access based on their levels.
That’s why this team is an excellent choice for solopreneurs and large companies. Although Buffer offers you a free one-month trial, you have to subscribe by month’s end.
The free trial only allows you to link up to three social media accounts, but you can link up to fifty social media accounts on the platform with the subscription. There are different prices, so you can choose which budget you’re most comfortable with.
Hootsuite
Hootsuite is a social media management tool that is similar to TweetDeck and can be used for Instagram. Hootsuite has been around for a while since 2008 and has millions of users.
You can schedule posts at any time of the day on Hootsuite to be published automatically. It is quite easy to utilize and allows you to link up different social media accounts like YouTube, Instagram, Facebook, and many more.
While you’re browsing the web, Hootsuite will enable you to still schedule posts for your social media account.
This is because Hootsuite can be added as a Google Chrome extension that allows you to schedule content on the web that you come across and look at.
Hootsuite offers the mobile app and desktop version that’s a lot like the TweetDeck desktop version. This ensures that you have complete access to the management tool while on the move and no matter your location.
With just some swipes and few taps on the app, you can easily schedule, edit and post on Instagram. Hootsuite goes the extra mile of offering you pre-approved cloud-stored content.
This is so your team members can post whenever you need them too. One Hootsuite feature that we love is the analytical tools that effectively measure your Instagram marketing strategies’ impact.
You also have access to what other Instagram users are saying about your brand.
Hootsuite offers many filtering tools to help you gain insight into your followers and following. With Hootsuite, you can also maximize your team’s performance because it allows you to track how effectively your team handles your Instagram mentions, posts, comments, and many more.
All you have to actually do is assign each team member a batch and keep tabs on their performance on the platform. Although Hootsuite offers a 30-day trial to members, you have to subscribe based on your usage.
Tailwind
This is a powerful social media management tool that is ideal for all Instagram users. This is because its focus is on visual social networks like Instagram. It is an amazing alternative to TweetDeck and offers you scheduling features.
However, apart from allowing you to schedule posts on the social media platform, Tailwind also provides you several analytical tools like engagement benchmarks, profile metrics, virality, and even trend reporting.
Tailwind is an official partner to Instagram, so you can count on direct posting with business profiles.
Apart from these useful tools, Tailwind has several amazing features for users to help you advance your account. You have access to hashtag recommendations and an optimized hashtag list.
Tailwind also has a chrome browser extension available that you can take advantage of.
When you see content online that you love, it allows you to repost it on Instagram. There is a free plan on Tailwind, but the features are limited.
To access all the offers of Tailwind, you need access to the paid plan. Although, the paid plan is pretty pricey as it is charged per account.
Sendible
This is another social network management tool that is quite similar to TweetDeck. It is a versatile and amazing tool that you can use for various social media networks.
With Sendible, you can schedule videos and images to be posted directly to Instagram. You can choose to make posts by specific times and then add them up in a queue.
This way, your posts with being published at intervals previously determined. You can also choose to recycle your content whenever you want, as it is saved on the platform.
All the scheduled contents are placed in the social media calendar. This way, you can drag and drop posts to different dates if you want to tweak your schedule a bit.
Since Sendible is a tool that provides all the features you need to handle your social media accounts effectively, you can also count on analytical tools.
This is a tool that helps you create reports for your network. This report can be built up into a file in case you have clients. There is also a social media inbox on the platform to handle comments, mentions, and DMs from Instagram and other social media platforms.
You can involve your team on the social media platform with the in-built CRM on the platform. Sendible offers you a free trial, but once it expires, you have to subscribe to one of the packages based on how many accounts you would like to link to the social media management tool.
Awario
Awario is a good alternative to TweetDeck, and unlike other social media management tools, this is referred to as a listening tool.
With Awario, you can track mentions on the social media platform. It is also a platform to discover growth opportunities while keeping an eye on your competitors.
It is a versatile social network management tool and can be used to manage other social media networks. As a listening tool, it is popular with big brands because it allows them to track their customers’ support.
You also learn how to solve looming PR issues and find opportunities to enhance your business. Awario helps you deal with potential problems before they actually become a problem for your brand.
Awario also allows you set alerts for hashtags or keywords you’re interested in. It alerts you by sending you an email whenever the hashtag or keyword is used online.
Sales opportunities are available on Awario, and you can reply to potential clients through Awario. It also helps you connect with influencers and also create performance reports if you want. You can choose to use the free plan for Awario.
However, you will need to subscribe to the paid plan to gain access to all its features. There are higher plans available for you to access advanced features like white labeling, API access, and many more.
Conclusion
TweetDeck served its purposes for Twitter but has many alternatives you can use for other social media platforms like Instagram.
These social media tools help you schedule Instagram posts, increase your followers, gain exposure, track team performance, and discover sales opportunities.
You can use these tools for small businesses and large enterprises. There are also different plans available for varying budgets.
Once you’ve established what you’re looking for and your budget, it would be smooth sail finding a social media management tool similar to TweetDeck for Instagram that’s ideal for your needs.
FAQs
Is there a tool like TweetDeck for Instagram
Yes, there is. Many Instagram management tools are similar to Twitter, and we’ve outlined some of the above.
Is TweetDeck still functioning
Yes, it is. However, users are only left with the web version of the program. This is because the mobile app was discontinued in 2013, and the desktop app stopped functioning in 2016 as well.
Are there apps that combine all social media
Yes, there is. There are several apps mentioned above that allow you to manage your accounts across various social media platforms. Some of them are Hootsuite, Agorapulse, and many more you can check out above.
What is TweetDeck used for
TweetDeck is used to offer a smooth Twitter experience. It allows you to view several timelines in one interface and provide many features to manage your Twitter account.
This is why TweetDeck’s alternatives have been created; to offer a smooth experience on other social media platforms.